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1. Measuring and managing customer profitability

by Cokins, Gary.

Series: Strategic Finance.Pages: 7 pagesEdition: 97 (2), February 2015, 7 pages. Online Access: Download from Online Journals Availability: Copies available for loan: New Zealand (1).
2. Brand value : 'hidden' asset in plain view

by King, Alfred M; Newman, Una.

Series: Strategic Finance.Pages: 8 pagesEdition: 97 (7), July 2015, 8 pages. Online Access: Download from Online Journals Availability: Copies available for loan: New Zealand (1).

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