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1. Marketing in the age of Alexa

by Dawar, Niraj; Bendle, Neil.

Series: Harvard Business Review.Pages: 7 pagesEdition: 96 (3), May-June 2018, 7 pages. Online Access: Download from Online Journals Availability: Copies available for loan: New Zealand (1).
2. How GDPR will transform digital marketing

by Ghosh, Dipayan.

Series: Harvard Business Review.Edition: 21 May 2018,Online Access: Click here to access online Availability: Copies available for reference: New Zealand (1 ).
3. Mastering the intermediaries

by Edelman, Benjamin.

Series: Harvard Business Review.Pages: 6 pagesEdition: 92 (6), June 2014, 6 pages. Online Access: Download from Online Journals Availability: Copies available for loan: New Zealand (1).
4. The five competitive forces that shape strategy

by Porter, Michael E.

Series: Harvard Business Review.Year: 2008Online Access: Click here to access online Availability: Copies available for loan: New Zealand (1).
5. How valuable is word of mouth?

by Kumar, V; Petersen, J. Andrew; Leone, Robert P.

Series: Harvard Business Review.Year: 2007Online Access: Click here to access online Availability: Copies available for loan: New Zealand (1).

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