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Beyond likes, fans, and followers : how social media can drive real business objectives

by Webber, Rory.

Series: Cost Management.Edition: 26 (3), May/June 2012,Availability: Copies available for loan: New Zealand (1).
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ROI for marketing : computing costs is the easy part

by Duboff, Robert S.

Series: Cost Management.Year: 2007Availability: Copies available for loan: New Zealand (1).

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