The accountant and marketing Paper prepared and presented by J.S. Bridges
By: Bridges, J.S.Series: Continuing Education course paper (NZSA). Publisher: Wellington, New Zealand NZSA 1982Description: 1 v. (various pagings) : ill. 30 cm.Subject(s): MARKETING | MANAGEMENT | PLANNING | MARKETING
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|CA Course/Conference Paper - NZ||New Zealand||S.157 (Browse shelf)||S.157||Not For Loan||Historical collection: If you would like to borrow this publication please email us.|
Introduction - the recent emergence of marketing in New Zealand ; What marketing is not ; Differentiation of a marketing orientation from a production orientation ; The conversion to a marketing orientation ; The relationship between the accountant and marketer ; Appendix
The Course covered the following aspects of marketing: the recent emergence of marketing in New Zealand; what marketing is not; differentiation of a marketing orientation from a production orientation; the conversion to a marketing orientation; and, the relationship between the accountant and marketer.