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Value added services : from the medium and smaller accounting practice by Philip Verstraaten

By: Verstraaten, Philip.
Series: Continuing Education course paper (NZSA). Publisher: Wellington, New Zealand NZSA 1992Description: 1 v. (various pagings) : ill, 30 cm.ISBN: 0908976003.ISSN: 0113-986X.Subject(s): ACCOUNTING FIRMS | MARKETING | CONSULTANTS | ACCOUNTANTS OFFICE | CLIENT RELATIONSHIPS | PROFESSIONAL DEVELOPMENT | ACCOUNTING FIRMS
Contents:
INTRODUCTION: Background ; Relevant research ; SCOPE FOR PROFESSIONAL SERVICES: Opportunities for professional services ; Project consulting ; Examples of professional services ; MARKETING PROFESSIONAL SERVICES: Introduction ; Market contacts|Market planning ; PR process ; PR resources ; Initial client contacts ; Client problem and expectation definition ; Develop a proposal ; FEATURES OF A CONSULTANCY PROCESS: Characteristics of the process ; Engagement planning ; Execute and manage the engagement ; Report presentation ; Evaluation and conclusion of the engagement ; FROM ACCOUNTANCY TO CONSULTANCY: Pre-requisites for a successful evolution ; Professional development ; SUMMARY
Summary: This paper attempts to provide a framework for the smaller to medium accountancy practice to develop its range of professional services. From a traditional provider of accountancy services, the Chartered Accountant is becoming a provider of more general consultancy services. This development is due to the changing needs and attitudes of clients.
Item type Home library Call number Vol info Status Notes Date due Item reserves
CA Course/Conference Paper - NZ CA Course/Conference Paper - NZ New Zealand
S.380 (Browse shelf) S.380 Not For Loan Historical collection: If you would like to borrow this publication please email us.
Total holds: 0

INTRODUCTION: Background ; Relevant research ; SCOPE FOR PROFESSIONAL SERVICES: Opportunities for professional services ; Project consulting ; Examples of professional services ; MARKETING PROFESSIONAL SERVICES: Introduction ; Market contacts|Market planning ; PR process ; PR resources ; Initial client contacts ; Client problem and expectation definition ; Develop a proposal ; FEATURES OF A CONSULTANCY PROCESS: Characteristics of the process ; Engagement planning ; Execute and manage the engagement ; Report presentation ; Evaluation and conclusion of the engagement ; FROM ACCOUNTANCY TO CONSULTANCY: Pre-requisites for a successful evolution ; Professional development ; SUMMARY

This paper attempts to provide a framework for the smaller to medium accountancy practice to develop its range of professional services. From a traditional provider of accountancy services, the Chartered Accountant is becoming a provider of more general consultancy services. This development is due to the changing needs and attitudes of clients.

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