Value added services : from the medium and smaller accounting practice by Philip Verstraaten
By: Verstraaten, Philip.Series: Continuing Education course paper (NZSA). Publisher: Wellington, New Zealand NZSA 1992Description: 1 v. (various pagings) : ill, 30 cm.ISBN: 0908976003.ISSN: 0113-986X.Subject(s): ACCOUNTING FIRMS | MARKETING | CONSULTANTS | ACCOUNTANTS OFFICE | CLIENT RELATIONSHIPS | PROFESSIONAL DEVELOPMENT | ACCOUNTING FIRMS
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|CA Course/Conference Paper - NZ||New Zealand||S.380 (Browse shelf)||S.380||Not For Loan||Historical collection: If you would like to borrow this publication please email us.|
INTRODUCTION: Background ; Relevant research ; SCOPE FOR PROFESSIONAL SERVICES: Opportunities for professional services ; Project consulting ; Examples of professional services ; MARKETING PROFESSIONAL SERVICES: Introduction ; Market contacts|Market planning ; PR process ; PR resources ; Initial client contacts ; Client problem and expectation definition ; Develop a proposal ; FEATURES OF A CONSULTANCY PROCESS: Characteristics of the process ; Engagement planning ; Execute and manage the engagement ; Report presentation ; Evaluation and conclusion of the engagement ; FROM ACCOUNTANCY TO CONSULTANCY: Pre-requisites for a successful evolution ; Professional development ; SUMMARY
This paper attempts to provide a framework for the smaller to medium accountancy practice to develop its range of professional services. From a traditional provider of accountancy services, the Chartered Accountant is becoming a provider of more general consultancy services. This development is due to the changing needs and attitudes of clients.