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Upgrade your pricing strategy to match consumer behavior / by David J. Hardisty, Thomas Allard and Dale Griffin

By: Hardisty, David J.
Contributor(s): Allard, Thomas | Griffin, Dale.
Series: Harvard Business Review.Publisher: USA, Harvard Business School, Edition: 28 May 2020.Description: Online article.Subject(s): Pricing | Marketing | StrategyOnline resources: Click here to access online Summary: Looks into how managers can encourage consumers to purchase higher quality goods and services. Offers three "pricing hacks" to guide consumers towards better, but more expensive, options effectively.
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Looks into how managers can encourage consumers to purchase higher quality goods and services. Offers three "pricing hacks" to guide consumers towards better, but more expensive, options effectively.

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