Communicate with mastery : speak with conviction and write for impact / by J. D. Schramm and Kara Levy
By: Schramm, J. D.
Contributor(s): Levy, Kara.Publisher: Hoboken, N.J. : Wiley, 2020Description: 177 p. : ill. ; electronic resource.ISBN: 9781119550099.Subject(s): Leadership | Interpersonal communication | Communication of information | WritingOnline resources: Download as an eBook
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SPEAKING WITH CONVICTION AND WRITING FOR IMPACT: Adopting a communication mindset -- Speaking with conviction -- Writing for impact: active, brief, and clear. TAILORING YOUR COMMUNICATION TO GOAL, SETTING, OR IDENTITY: Tailoring your communication to your goal -- Tailoring your communication to your setting -- Tailoring your communication to your identity. SCALING YOUR LEADERSHIP: THE COMMUNICATION COACHING PROCESS: When being coached -- When coaching others -- Creating a coaching culture. APPENDICES: Power verbs -- Memo on the quality of memos -- More tips on winning writing from Glenn Kramon -- The leadership communication bookshelf.
Advises projects often fail due to a lack of articulation. Offers approaches, frameworks and tools to assist leaders speak and write with conviction and clarity to communicate to any goal, setting or audience.