How to lead a values-based professional services firm : 3 keys to unlock purpose and profit / by Don Scales and Fran Biderman Gross
By: Scales, Don.
Contributor(s): Gross, Fran Biderman.Publisher: Hoboken, N.J. : Wiley, 2020Description: xviii, 215 p. ; electronic resource.ISBN: 9781119621522.Other title: three keys to unlock purpose and profit.Subject(s): Professional firms | Accounting firms | Organisational effectiveness | Corporate strategy | Client relationships | LeadershipOnline resources: Download as an eBook
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Create your three keys -- Values-based culture -- Leadership -- Hire leaders -- The purposefully structured business -- Messages matter: marketing and communications -- Clients matter -- Mergers and acquisitions -- Measure your purpose -- Conclusion: use the three keys -- Appendix: the three keys to a purposeful brand foundation.
Advises professional services firms that clear values, an identified purpose, and stories are key to success and increased revenue. Reveals how professional firms can evolve and build faithful clients and staff, employ authentic values, and share meaningful stories that emotionally connect with clients.