Guaranteed analytics : a prescriptive approach to monetizing all your data / by Jim Rushton
By: Rushton, Jim.Publisher: Pennsauken Township, N.J. : BookBaby, 2019Description: electronic resource.ISBN: 9781544505480.Subject(s): Analytics | Data | Information technologyOnline resources: Download as an eBook
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BUYING INTO THE ANALYTICS PROCESS: Understanding the basics of analytics -- How analytics can drive business results -- Making analytics a strategic priority. LAYING THE GROUNDWORK: Building your analytics foundation -- Establishing where you are -- Setting goals as values -- Roadmapping, planning, and prioritization. TURNING DATA INTO INFORMATION: Sourcing and storing your data -- Transforming data into information. MONETIZING YOUR DATA: Who is this information for? -- Delivering insights -- Taking action.
Depicts an approach to implement an analytics program that will help dive into where the money - and competitive advantage - lie. Identifies the opportunities present in analytics, and how to monetize your data.