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Investing in social media influencers (challenges for finance departments) / by Katherine Raz and Drew Adamek

By: Raz, Katherine.
Contributor(s): Adamek, Drew.
Series: FM Magazine.Publisher: FM, 1 April 2019Description: Online article.Subject(s): Social media | Marketing | FinanceOnline resources: Click here to browse Summary: Looks at the phenomenon of businesses paying social influencers money to promote their products. Considers the financial ramifications, such as how to price and measure their effectiveness.
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Looks at the phenomenon of businesses paying social influencers money to promote their products. Considers the financial ramifications, such as how to price and measure their effectiveness.

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