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Value in a digital world : how to assess business models and measure value in a digital world / by Francisco J. Lopez Lubian and Jose Esteves

By: Lubian, Francisco J. Lopez.
Contributor(s): Esteves, Jose.
Publisher: Cham, Switzerland : Palgrave Macmillan, 2017Description: xxii, 168 p. ; electronic resource.ISBN: 9783319517490.Subject(s): Valuations | Information technology | Intangible assetsOnline resources: Download as an eBook
Contents:
Value in a digital world -- The new digital economy -- Economic value and digital business -- Escaping the hype - dealing with subjectivity and finding the the right price -- Weighing the air - valuing digital intangibles -- Managing to deliver value in a digital world -- Dealing with the value perception gap.
Summary: Asks, how do you value a business that consists of just information, brand awareness, and an idea? Looks at what economic value means and offers a framework to assess digital business value. Includes case studies.
Item type Home library Call number URL Status Notes Date due Barcode Item reserves
EBook EBook International
ProQuest eBook (Browse shelf) Link to resource eBook Available as an ebook here
Total reserves: 0

Value in a digital world -- The new digital economy -- Economic value and digital business -- Escaping the hype - dealing with subjectivity and finding the the right price -- Weighing the air - valuing digital intangibles -- Managing to deliver value in a digital world -- Dealing with the value perception gap.

Asks, how do you value a business that consists of just information, brand awareness, and an idea? Looks at what economic value means and offers a framework to assess digital business value. Includes case studies.

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