Value in a digital world : how to assess business models and measure value in a digital world / by Francisco J. Lopez Lubian and Jose Esteves
Contributor(s): Esteves, Jose.Publisher: Cham, Switzerland : Palgrave Macmillan, 2017Description: xxii, 168 p. ; electronic resource.ISBN: 9783319517490.Subject(s): Valuations | Information technology | Intangible assetsOnline resources: Download as an eBook
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Value in a digital world -- The new digital economy -- Economic value and digital business -- Escaping the hype - dealing with subjectivity and finding the the right price -- Weighing the air - valuing digital intangibles -- Managing to deliver value in a digital world -- Dealing with the value perception gap.
Asks, how do you value a business that consists of just information, brand awareness, and an idea? Looks at what economic value means and offers a framework to assess digital business value. Includes case studies.