The essential social media marketing handbook : a new roadmap for maximizing your brand, influence and credibility / by Gail Z. Martin
By: Martin, Gail Z.Publisher: Wayne, N.J. : Career Press, 2017Description: 161 p. ; electronic resource.ISBN: 9781632650924.Subject(s): Social media | Marketing | StrategyOnline resources: Download as an eBook
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SETTING THE COURSE: Virtual and reality - how social media changed the world -- Creating a social media plan and platform -- Building credibility and gathering your tribe. BUILDING A FOUNDATION: The mighty three - Facebook, Twitter and LinkedIn -- Navigating the Google empire -- Blogging, Pinterest, Tumblr and Instagram -- YouTube, Facebook Live, and Web Video. LEVEL UP YOUR GAME: Maximizing interest sites, Meetup, Reddit and Forums -- Internet radio and podcasting -- Kickstarter, Patreon and GoFundMe -- Social amplification and gamification. BEYOND THE BASICS: Why you still need a website and a newsletter -- Social media, branding and influence -- Go global, stay local -- Social media tips and tricks for authors, speakers, event planners and content creators -- Not-for-profit and cause-focused grass roots social media -- Time in a bottle - capturing history on social media -- Imagining the future. RESOURCES: Cool sites you haven't heard of.
Reveals how to create and maintain an effective social media strategy for a business. Explains how to expand your visibility and position yourself as a leader in your industry, increase your credibility, and maximise your profit-making potential.