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The essential social media marketing handbook : a new roadmap for maximizing your brand, influence and credibility / by Gail Z. Martin

By: Martin, Gail Z.
Publisher: Wayne, N.J. : Career Press, 2017Description: 161 p. ; electronic resource.ISBN: 9781632650924.Subject(s): Social media | Marketing | StrategyOnline resources: Download as an eBook
Contents:
SETTING THE COURSE: Virtual and reality - how social media changed the world -- Creating a social media plan and platform -- Building credibility and gathering your tribe. BUILDING A FOUNDATION: The mighty three - Facebook, Twitter and LinkedIn -- Navigating the Google empire -- Blogging, Pinterest, Tumblr and Instagram -- YouTube, Facebook Live, and Web Video. LEVEL UP YOUR GAME: Maximizing interest sites, Meetup, Reddit and Forums -- Internet radio and podcasting -- Kickstarter, Patreon and GoFundMe -- Social amplification and gamification. BEYOND THE BASICS: Why you still need a website and a newsletter -- Social media, branding and influence -- Go global, stay local -- Social media tips and tricks for authors, speakers, event planners and content creators -- Not-for-profit and cause-focused grass roots social media -- Time in a bottle - capturing history on social media -- Imagining the future. RESOURCES: Cool sites you haven't heard of.
Summary: Reveals how to create and maintain an effective social media strategy for a business. Explains how to expand your visibility and position yourself as a leader in your industry, increase your credibility, and maximise your profit-making potential.
Item type Home library Call number URL Status Notes Date due Barcode Item reserves
EBook EBook New Zealand
ProQuest eBook (Browse shelf) Link to resource eBook Available as an ebook here
Total reserves: 0

SETTING THE COURSE: Virtual and reality - how social media changed the world -- Creating a social media plan and platform -- Building credibility and gathering your tribe. BUILDING A FOUNDATION: The mighty three - Facebook, Twitter and LinkedIn -- Navigating the Google empire -- Blogging, Pinterest, Tumblr and Instagram -- YouTube, Facebook Live, and Web Video. LEVEL UP YOUR GAME: Maximizing interest sites, Meetup, Reddit and Forums -- Internet radio and podcasting -- Kickstarter, Patreon and GoFundMe -- Social amplification and gamification. BEYOND THE BASICS: Why you still need a website and a newsletter -- Social media, branding and influence -- Go global, stay local -- Social media tips and tricks for authors, speakers, event planners and content creators -- Not-for-profit and cause-focused grass roots social media -- Time in a bottle - capturing history on social media -- Imagining the future. RESOURCES: Cool sites you haven't heard of.

Reveals how to create and maintain an effective social media strategy for a business. Explains how to expand your visibility and position yourself as a leader in your industry, increase your credibility, and maximise your profit-making potential.

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