Key insights into the Australian accounting industry
By: NAB.Publisher: NAB Professional Services, 2018Description: 13 pages ; PDF file.Subject(s): Australia | Accountants | Accounting firms | Public practice | Small and medium enterprises | Customer relationshipsOnline resources: Click here to browse
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Customer insights really do matter -- The trusted profession -- There are ample opportunities and demand for work -- Understanding clients' needs and values -- SME businesses don't believe they have adequate financial literacy -- Retaining, and gaining, clients isn't necessarily the issue -- Client recommendations are critical -- IT may not be everything -- It's about more than money -- Good prospects for growth.
Offers insight into the accounting industry in Australia, from the perspective of both accountants and the customers they serve. Reports on the differences between the two, and advises that understanding clients' needs is the key to success.