How to build an online business : Australia's top digital disruptors reveal their secrets for launching and growing an online business / by Bernadette Schwerdt
By: Schwerdt, Bernadette.Publisher: Milton, QLD : Wiley, 2018Description: xxxii, 262 p. ; electronic resource.ISBN: 9780730345466.Subject(s): Entrepreneurs | Information technology | Business start-up | Marketing | InternetOnline resources: Download as an eBook
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THE STATE OF PLAY -- MINDSET - HOW TO DEVELOP AN ENTREPRENEURIAL MINDSET: Mindset #1: trust your crazy ideas -- Mindset #2: take action -- Mindset #3: look ahead -- Mindset #4: know what business you're in -- Mindset #5: know what problem you're solving. MINIMUM VIABLE PRODUCT (MVP) - HOW TO CREATE AN MVP TO LAUNCH YOUR STARTUP: How to come up with a great business idea -- What is a minimum viable product (MVP)? -- Anatomy of a startup -- How to bumble your way to success. MOMENTUM - HOW TO HARNESS THE TECHNICAL TOOLS TO BUILD YOUR ONLINE BUSINESS: 7 questions to ask before you build your online business -- Open access, open sesame! -- Marketplaces: disrupting legacy industries -- Software hacks every startup should know about -- How to build an information-based business. MARKETING - HOW TO GET FOUND, GET TRAFFIC AND GET SALES: Content marketing -- Social influencer marketing -- How to write great headlines that get results -- How to get on page one of Google. MOTIVATION - HOW TO PITCH, PERSUADE AND INFLUENCE OTHERS TO DO BUSINESS WITH YOU: How to source media coverage for your startup -- How to pitch, present and persuade -- How to prepare a great presentation -- The art and science of business storytelling.
Offers a five-step plan to establish an online business. Reveals how to identify an online business idea, how to set it up and offers strategies to grow your business using low-cost tools. Discusses patterns common to successful online business and offers case studies.