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How to build an online business : Australia's top digital disruptors reveal their secrets for launching and growing an online business / by Bernadette Schwerdt

By: Schwerdt, Bernadette.
Publisher: Milton, QLD : Wiley, 2018Description: xxxii, 262 p. ; electronic resource.ISBN: 9780730345466.Subject(s): Entrepreneurs | Information technology | Business start-up | Marketing | InternetOnline resources: Download as an eBook
Contents:
THE STATE OF PLAY -- MINDSET - HOW TO DEVELOP AN ENTREPRENEURIAL MINDSET: Mindset #1: trust your crazy ideas -- Mindset #2: take action -- Mindset #3: look ahead -- Mindset #4: know what business you're in -- Mindset #5: know what problem you're solving. MINIMUM VIABLE PRODUCT (MVP) - HOW TO CREATE AN MVP TO LAUNCH YOUR STARTUP: How to come up with a great business idea -- What is a minimum viable product (MVP)? -- Anatomy of a startup -- How to bumble your way to success. MOMENTUM - HOW TO HARNESS THE TECHNICAL TOOLS TO BUILD YOUR ONLINE BUSINESS: 7 questions to ask before you build your online business -- Open access, open sesame! -- Marketplaces: disrupting legacy industries -- Software hacks every startup should know about -- How to build an information-based business. MARKETING - HOW TO GET FOUND, GET TRAFFIC AND GET SALES: Content marketing -- Social influencer marketing -- How to write great headlines that get results -- How to get on page one of Google. MOTIVATION - HOW TO PITCH, PERSUADE AND INFLUENCE OTHERS TO DO BUSINESS WITH YOU: How to source media coverage for your startup -- How to pitch, present and persuade -- How to prepare a great presentation -- The art and science of business storytelling.
Summary: Offers a five-step plan to establish an online business. Reveals how to identify an online business idea, how to set it up and offers strategies to grow your business using low-cost tools. Discusses patterns common to successful online business and offers case studies.
List(s) this item appears in: Entrepreneurs and startups
Item type Home library Call number URL Status Notes Date due Item reserves
EBook EBook International
EBL Ebook (Browse shelf) Link to resource eBook Available as an ebook here
Total holds: 0

THE STATE OF PLAY -- MINDSET - HOW TO DEVELOP AN ENTREPRENEURIAL MINDSET: Mindset #1: trust your crazy ideas -- Mindset #2: take action -- Mindset #3: look ahead -- Mindset #4: know what business you're in -- Mindset #5: know what problem you're solving. MINIMUM VIABLE PRODUCT (MVP) - HOW TO CREATE AN MVP TO LAUNCH YOUR STARTUP: How to come up with a great business idea -- What is a minimum viable product (MVP)? -- Anatomy of a startup -- How to bumble your way to success. MOMENTUM - HOW TO HARNESS THE TECHNICAL TOOLS TO BUILD YOUR ONLINE BUSINESS: 7 questions to ask before you build your online business -- Open access, open sesame! -- Marketplaces: disrupting legacy industries -- Software hacks every startup should know about -- How to build an information-based business. MARKETING - HOW TO GET FOUND, GET TRAFFIC AND GET SALES: Content marketing -- Social influencer marketing -- How to write great headlines that get results -- How to get on page one of Google. MOTIVATION - HOW TO PITCH, PERSUADE AND INFLUENCE OTHERS TO DO BUSINESS WITH YOU: How to source media coverage for your startup -- How to pitch, present and persuade -- How to prepare a great presentation -- The art and science of business storytelling.

Offers a five-step plan to establish an online business. Reveals how to identify an online business idea, how to set it up and offers strategies to grow your business using low-cost tools. Discusses patterns common to successful online business and offers case studies.

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