HBR guide to data analytics basics for managers : understand the numbers, make better decisions, present and persuadePublisher: Boston, M.A. : Harvard Business Review Press, 2018Description: x, 231 p. : ill. ; 21 cm.ISBN: 9781633694286.Subject(s): Data | Analytics | Decision making | ManagementOnline resources: Download as an eBook
|Item type||Home library||Call number||URL||Status||Notes||Date due||Item reserves|
|Book||Australia||280 HBR 2018 (Browse shelf)||Issued||30/05/2019|
|EBook||International||EBL Ebook (Browse shelf)||Link to resource||eBook||Available as an ebook here|
|Book||New Zealand||280 DAT (Browse shelf)||Issued||31/05/2019|
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GETTING STARTED: Keep up with your quants -- A simple exercise to help you think like a data scientist. GATHER THE RIGHT INFORMATION: Do you need all that data? -- How to ask your data scientists for data and analytics -- How to design a business experiment -- Know the difference between your data and your metrics -- The fundamentals of A/B testing -- Can your data be trusted? ANALYZE THE DATA: A predictive analytics primer -- Understanding regression analysis -- When to act on a correlation, and when not to -- Can machine learning solve your business problem? -- A refresher on statistical significance -- Linear thinking in a nonlinear world -- Pitfalls of data-driven decisions -- Don't let your analytics cheat the truth. COMMUNICATE YOUR FINDINGS: Data is worthless if you don't communicate it -- When data visualization works - and when it doesn't -- How to make charts that pop and persuade -- Why it's so hard for us to communicate uncertainty -- Responding to someone who challenges your data -- Decisions don't start with data -- APPENDIX: data scientist: the sexiest job of the 21st century.
Describes how to get started with data analytics, offering three key steps - finding the information, studying the data, and communicating your findings to others. Looks at how to ask the right questions, create effective charts and visualisations, and avoid common mistakes.