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How GDPR will transform digital marketing / by Dipayan Ghosh

By: Ghosh, Dipayan.
Series: Harvard Business Review.Publisher: USA, Harvard Business School, Edition: 21 May 2018.Description: Online article.Subject(s): Marketing | Privacy | Risk managementOnline resources: Click here to access online Summary: Discusses the impact of the European Union's General Data Protection Regulation (GDPR) on the digital marketing industry. Looks at consequences for both consumers and marketers such as a decreased dependence on behavioural data collection and a potentially more even playing field.
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Discusses the impact of the European Union's General Data Protection Regulation (GDPR) on the digital marketing industry. Looks at consequences for both consumers and marketers such as a decreased dependence on behavioural data collection and a potentially more even playing field.

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