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Marketing in the age of Alexa / by Niraj Dawar and Neil Bendle

By: Dawar, Niraj.
Contributor(s): Bendle, Neil.
Series: Harvard Business Review.Publisher: USA, Harvard Business School, Edition: 96 (3), May-June 2018.Description: 80-86, 7 pages.Subject(s): Information technology | Marketing | Strategy | Artificial intelligenceOnline resources: Download from Online Journals Summary: Describes how smart assistants, such as Alexa, will transform how companies sell to and satisfy consumers. Advises that brands will need to shift their marketing strategies to influence platforms to get preferential positioning on AI assistants.
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Describes how smart assistants, such as Alexa, will transform how companies sell to and satisfy consumers. Advises that brands will need to shift their marketing strategies to influence platforms to get preferential positioning on AI assistants.

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