The little black book of innovation : how it works, how to do it / by Scott D. Anthony
By: Anthony, Scott D.Publisher: Boston, M.A. : Harvard Business Review Press, 2017Description: xxii, 283 p.ISBN: 9781633693401.Subject(s): Innovation | Strategy | Organisational effectivenessOnline resources: Download as an eBook
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My innovation journey. LAYING THE FOUNDATION: The innovation imperative -- The masters of innovation -- The Mount Rushmore of innovation -- Innovation's seven deadly sins. THE 28-DAY INNOVATION PROGRAM: Week 1 - discovering opportunities -- Week 2 - Blueprinting ideas -- Week 3 - Assessing and testing ideas -- Week 4 - moving forward -- The innovator's pledge. APPENDIX: Beyond the innovation masters.
Advises that although innovation makes or breaks companies and careers, few know how to go about it. Defines innovation and its different types and presents a 28 day program for mastering innovation's key steps.