MONEY FOR NOTHING - REPUTATION, TRUST AND ETHICS: In the public eye -- A cause for distrust -- What price economic growth? -- Ethical positions. BETTER DAYS - THE SOCIAL CONTRACT: A move to professionalism -- Changing expectations of business -- Adjusting measures of success. SOMETHING SO STRONG - FOUNDATIONS OF TRUST: The roles and limits of regulation of legislation -- Good governance -- Individual accountability and self-regulation. THE TWIST - DUTIES: Duties and obligations -- Fiduciary duties -- Duties as an employer -- Duties to stakeholders. INTO TEMPTATION - CONFLICTS OF INTEREST: Knowing your conflicts of interest -- Classic conflicts in finance -- Managing conflicts of interest. ONE STEP AHEAD - EVOLVING CHALLENGES: Innovation - Fintech and P2P -- Brexit and the rise of China -- Reaching out to the unbankables. TAKE THE PRESSURE DOWN - ETHICS INFORMING PRACTICE: Ethical awareness -- Good practices -- Ethical leadership. CONCLUSION: Get it right the first time.

Examines ethics in finance, advising that without it the fabric of society unravels. Offers a guide to making everyday business decisions ethically, from conflicts of interest to the new challenges presented by technology.