Building a StoryBrand : clarify your message so customers will listen / by Donald Miller
By: Miller, Donald.Publisher: Nashville, T.N. : HarperCollins Leadership, 2017Description: x, 228 p. : ill. ; 22 cm.ISBN: 9780718033323.Subject(s): Business | Marketing | Advertising | Social media | Brands
|Item type||Home library||Call number||Status||Date due||Item reserves|
|Book||Australia||224 MIL 2017 (Browse shelf)||Available|
|Book||New Zealand||224 BUI (Browse shelf)||Available|
WHY MOST MARKETING IS A MONEY PIT: The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework. BUILDING YOUR STORYBRAND: A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation. IMPLEMENTING YOUR STORYBRAND BRANDSCRIPT: Building a better website -- Using StoryBrand to transform company culture.
Advises that most businesses do not effectively tell potential customers what they actually do. Reveals how to simplify your brand message so people will understand and act on it. Shows how to create a brand message for websites, brochures and social media.