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Social media for business : foolproof tips to help you promote your business or your brand / by Linda Coles

By: Coles, Linda.
Publisher: Milton, QLD : Wiley, 2017Description: xx, 242 p. ; 22 cm.ISBN: 9780730345770.Subject(s): Social media | Information technology | Marketing | StrategyOnline resources: Download as an eBook
Contents:
Social media - policy, plan and profitability -- Facebook -- LinkedIn -- Twitter -- YouTube -- Instagram -- Pinterest -- Snapchat -- Online etiquette -- Email marketing -- Podcasting -- Google+ -- Making your website work -- Staying safe -- Promoting yourself and getting results. APPENDIX: Daisy's social plan.
Summary: Reveals how to build a marketing strategy using social media, from creating profile pages to establishing profit-driving followers. Offers practical guidance such as how to write a marketing plan to use across all platforms, create high-quality content and build your brand.

Social media - policy, plan and profitability -- Facebook -- LinkedIn -- Twitter -- YouTube -- Instagram -- Pinterest -- Snapchat -- Online etiquette -- Email marketing -- Podcasting -- Google+ -- Making your website work -- Staying safe -- Promoting yourself and getting results. APPENDIX: Daisy's social plan.

Reveals how to build a marketing strategy using social media, from creating profile pages to establishing profit-driving followers. Offers practical guidance such as how to write a marketing plan to use across all platforms, create high-quality content and build your brand.

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