The startup way : how entrepreneurial management transforms culture and drives growth / by Eric Ries
By: Ries, Eric.Publisher: London, U.K. : Portfolio / Penguin, 2017Description: ix, 390 p. ; 24 cm.ISBN: 9780241197240.Subject(s): Business | Strategy | Organisational effectiveness | Entrepreneurs
|Item type||Home library||Call number||Status||Date due||Item reserves|
|Book||Australia||290 RIE 2017 (Browse shelf)||Available|
|Book||New Zealand||290 STA (Browse shelf)||Available|
THE MODERN COMPANY: Respect the past, invent the future - creating the modern company -- Entrepreneurship - the missing function -- A startup state of mind -- Lessons from the lean startup -- A management system for innovation at scale. A ROAD MAP FOR TRANSFORMATION: Critical mass -- scaling up -- Deep systems -- Innovation accounting. THE BIG PICTURE: A unified theory of entrepreneurship -- Toward a pro-entrepreneurship public policy. EPILOGUE: A new civic religion.
Reveals how entrepreneurial practices can be used by businesses of all kinds to grow revenue, drive innovation and transform themselves into modern organisations. Offers case studies, insights and tools to establish an effective system of entrepreneurial management.