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Why business should lower prices during natural disasters / by Rafi Mohammed

By: Mohammed, Rafi.
Series: Harvard Business Review.Publisher: USA, Harvard Business School, Edition: 11 September 2017.Description: Online article.Subject(s): Prices | Business ethics | Brands | Customer relationshipsOnline resources: Click here to access online Summary: Highlights a trend in disaster pricing, where businesses lower prices during a crisis. Argues that this not only helps people, it is a low-cost tactic to strengthen consumer ties to a brand.
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Highlights a trend in disaster pricing, where businesses lower prices during a crisis. Argues that this not only helps people, it is a low-cost tactic to strengthen consumer ties to a brand.

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