Blue ocean shift : beyond competing - proven steps to inspire confidence and seize new growth / by W. Chan Kim and Renee A. Mauborgne
By: Kim, W. Chan.
Contributor(s): Mauborgne, Renee A.Publisher: London, U.K. : Macmillan, 2017Description: xi, 322 p. : ill. ; 24 cm.ISBN: 9781509832163.Subject(s): Business enterprises | Corporate strategy | Entrepreneurs | Competition
|Item type||Home library||Call number||Status||Date due||Item reserves|
|Book||Australia||224 KIM 2017 (Browse shelf)||Available|
|Book||New Zealand||202.6 BLU (Browse shelf)||Available|
BLUE OCEAN SHIFT. THE FIVE STEPS TO MAKING A BLUE OCEAN SHIFT: Get started -- Understand where you are now -- Imagine where you could be -- Find how you get there -- Make your move. Epilogue: a national blue ocean shift in action.
Offers a guide to rethink business strategy to create new markets and forge business growth. Presents a five-step approach to create the right team, understand your business, and widen your perspective to identify and develop unique opportunities.