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Blue ocean shift : beyond competing - proven steps to inspire confidence and seize new growth / by W. Chan Kim and Renee A. Mauborgne

By: Kim, W. Chan.
Contributor(s): Mauborgne, Renee A.
Publisher: London, U.K. : Macmillan, 2017Description: xi, 322 p. : ill. ; 24 cm.ISBN: 9781509832163.Subject(s): Business enterprises | Corporate strategy | Entrepreneurs | Competition
Contents:
BLUE OCEAN SHIFT. THE FIVE STEPS TO MAKING A BLUE OCEAN SHIFT: Get started -- Understand where you are now -- Imagine where you could be -- Find how you get there -- Make your move. Epilogue: a national blue ocean shift in action.
Summary: Offers a guide to rethink business strategy to create new markets and forge business growth. Presents a five-step approach to create the right team, understand your business, and widen your perspective to identify and develop unique opportunities.
Item type Home library Call number Status Date due Item reserves
Book Book Australia
224 KIM 2017 (Browse shelf) Available
Book Book New Zealand
202.6 BLU (Browse shelf) Available
Total holds: 0

BLUE OCEAN SHIFT. THE FIVE STEPS TO MAKING A BLUE OCEAN SHIFT: Get started -- Understand where you are now -- Imagine where you could be -- Find how you get there -- Make your move. Epilogue: a national blue ocean shift in action.

Offers a guide to rethink business strategy to create new markets and forge business growth. Presents a five-step approach to create the right team, understand your business, and widen your perspective to identify and develop unique opportunities.

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