Run your business better : essential information every business owner should know and use / by Stephen Barnes
By: Barnes, Stephen.Publisher: Melbourne, VIC : Major Street Publishing, 2017Description: iv, 191 p. ; 21 cm.ISBN: 9780994545282.Subject(s): Business | Organisational effectiveness | Strategy
|Item type||Home library||Call number||Status||Date due||Item reserves|
|Book||Australia||202.6 BAR 2017 (Browse shelf)||Available|
|Book||New Zealand||202.6 RUN (Browse shelf)||Available|
IN THE BEGINNING: Reasons to be in business -- Let's get the excuses out of the way -- Take the step form practitioner to business owner -- How to manage work life and family life. YOU HAVE TO HAVE A PLAN: The power of planning -- Strategic objectives -- Don't leave your plan on a piece of paper -- The importance of your operational plan. KNOWING YOUR NUMBERS: Knowing what to charge -- Pricing rules for start-ups and entrepreneurs -- Understanding financial information and figures -- Activity ratios -- Liquidity ratios. MARKETING AND SALES: New world marketing -- It's all about the content -- Social media -- Inbound sales. MINIMISING YOUR RISK: Only fools start a business with borrowed funds -- Smart ways to protect your cash flow -- Making sure you get paid -- How to have a holiday and still be making money. ESSENTIAL BUSINESS RESOURCES: Starting a business checklist.
Offers a refresher on business ownership, including planning, finance, marketing and managing risk in business. Advises that the price you set your products and services is one of the most crucial decisions you will make, and offers guidelines.