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Yes! : 60 secrets from the science of persuasion / by Noah Goldstein, Steve Martin and Robert Cialdini

By: Goldstein, Noah.
Contributor(s): Martin, Steve | Cialdini, Robert.
Publisher: London, U.K. : Profile Books, 2017Edition: 10th anniversary ed.Description: vii, 296 p. ; 20 cm.ISBN: 9781781257425.Subject(s): Psychology | Behaviour | Personal development | Communication of informationOnline resources: Download as an eBook
Contents:
Yes! A decade on... 60 SECRETS FROM THE SCIENCE OF PERSUASION: How can you increase your persuasiveness by inconveniencing you audience? -- What shifts the bandwagon effect into another gear? -- What common mistake causes messages to self-destruct? -- When persuasion might backfire, how do you avoid the 'magnetic middle'? --- When does offering people more make them want less? -- How can offering an option to 'do nothing' increase your influence? When does a bonus become an onus? How can a new superior product mean more sales of an inferior? -- How can you give your persuasion attempts the X factor? -- When does third beat second? -- Does fear persuade or does it paralyse? -- What can chess teach us about making persuasive moves? -- Which office item can make your influence stick? -- Why should restaurants ditch their baskets of mints? -- How can a favour add flavour to your next business deal? What's the pull of having no strings attached? How can you raise the persuasion bar through your CSR? -- Do favours behave like bread or like wine? -- How can a foot in the door lead to great strides? -- How can you become a Jedi master of social influence? -- How can a simple question drastically increase support for you and your ideas? What is the active ingredient in lasting commitments? What is the key to making multiple goals a reality? -- How can you fight consistency with consistency? -- What persuasion tip can you borrow from Benjamin Franklin? -- Why might it pay to chat on tomorrow's commute? -- When can asking for a little go a long way? -- Start low or start high? Which will make people buy? --- How can you show off without being labelled a show-off? -- What's the hidden danger of being the brightest person in the room? -- What can be learnt from captainitis? -- How can the nature of group meetings lead to unnatural disasters? -- Who is the better persuader? Devil's advocate or true dissenter? -- When can the right way be the wrong way? -- What's the best way to turn a weakness into a strength? -- Which faults unlock people's vaults? -- When is it right to admit that you were wrong? -- When should you be pleased that the server is down? -- How can similarities make a difference? -- What tip should we take from those who get them? -- When can snobbery lead to daylight robbery? -- What kind of smile can make the world smile back? -- What can be learnt from the hoarding of tea towels? -- What can you gain from loss? -- Which single word will strengthen your persuasion attempts? -- When might asking for all the reasons be a mistake? -- Ask or tell? What can make your message sell? -- How can the simplicity of a name make it appear more valuable? How can rhyme make your influence climb? -- What can batting practice tell us about persuasion? -- How can you gain a head start in the quest for loyalty? -- What can a box of crayons teach us about persuasion? How can you stop your audience getting bored after your initial impact has thawed? - How can you package your message to ensure that it keeps going, and going, and going? -- What object can persuade people to reflect on their values? -- Does being sad make your negotiations bad? -- How can emotion put persuasion in motion? -- What can make people believe everything they read? -- Are tri-meth labs boosting your influence? -- How can you make your ads linger longer? -- Influence in the twenty-first century -- Ethical influence -- Influence in action -- Influence at work.
Summary: Offers 60 concepts and techniques to improve your power of persuasion both at work and in your personal life. Reveals insights into why people say yes to our requests through real world scenarios.
Item type Home library Call number URL Status Notes Date due Item reserves
Book Book Australia
240.63 GOL 2017 (Browse shelf) Available
EBook EBook International
EBL Ebook (Browse shelf) Link to resource eBook Available as an ebook here
Book Book New Zealand
240.63 YES (Browse shelf) Available
Total holds: 0

Yes! A decade on... 60 SECRETS FROM THE SCIENCE OF PERSUASION: How can you increase your persuasiveness by inconveniencing you audience? -- What shifts the bandwagon effect into another gear? -- What common mistake causes messages to self-destruct? -- When persuasion might backfire, how do you avoid the 'magnetic middle'? --- When does offering people more make them want less? -- How can offering an option to 'do nothing' increase your influence? When does a bonus become an onus? How can a new superior product mean more sales of an inferior? -- How can you give your persuasion attempts the X factor? -- When does third beat second? -- Does fear persuade or does it paralyse? -- What can chess teach us about making persuasive moves? -- Which office item can make your influence stick? -- Why should restaurants ditch their baskets of mints? -- How can a favour add flavour to your next business deal? What's the pull of having no strings attached? How can you raise the persuasion bar through your CSR? -- Do favours behave like bread or like wine? -- How can a foot in the door lead to great strides? -- How can you become a Jedi master of social influence? -- How can a simple question drastically increase support for you and your ideas? What is the active ingredient in lasting commitments? What is the key to making multiple goals a reality? -- How can you fight consistency with consistency? -- What persuasion tip can you borrow from Benjamin Franklin? -- Why might it pay to chat on tomorrow's commute? -- When can asking for a little go a long way? -- Start low or start high? Which will make people buy? --- How can you show off without being labelled a show-off? -- What's the hidden danger of being the brightest person in the room? -- What can be learnt from captainitis? -- How can the nature of group meetings lead to unnatural disasters? -- Who is the better persuader? Devil's advocate or true dissenter? -- When can the right way be the wrong way? -- What's the best way to turn a weakness into a strength? -- Which faults unlock people's vaults? -- When is it right to admit that you were wrong? -- When should you be pleased that the server is down? -- How can similarities make a difference? -- What tip should we take from those who get them? -- When can snobbery lead to daylight robbery? -- What kind of smile can make the world smile back? -- What can be learnt from the hoarding of tea towels? -- What can you gain from loss? -- Which single word will strengthen your persuasion attempts? -- When might asking for all the reasons be a mistake? -- Ask or tell? What can make your message sell? -- How can the simplicity of a name make it appear more valuable? How can rhyme make your influence climb? -- What can batting practice tell us about persuasion? -- How can you gain a head start in the quest for loyalty? -- What can a box of crayons teach us about persuasion? How can you stop your audience getting bored after your initial impact has thawed? - How can you package your message to ensure that it keeps going, and going, and going? -- What object can persuade people to reflect on their values? -- Does being sad make your negotiations bad? -- How can emotion put persuasion in motion? -- What can make people believe everything they read? -- Are tri-meth labs boosting your influence? -- How can you make your ads linger longer? -- Influence in the twenty-first century -- Ethical influence -- Influence in action -- Influence at work.

Offers 60 concepts and techniques to improve your power of persuasion both at work and in your personal life. Reveals insights into why people say yes to our requests through real world scenarios.

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