How to measure anything : finding the value of intangibles in business / by Douglas W. HubbardPublisher: Hoboken, N.J. : Wiley, 2014Edition: 3rd ed.Description: xxi, 410 p. : ill. ; 24 cm.ISBN: 9781118539279.Subject(s): Data communications | Excel | Information technology | Analytics | RiskOnline resources: Download as an eBook
|Item type||Home library||Call number||url||Status||Notes||Date due|
|Book||Australia||202.6 HUB 2014 (Browse shelf)||Available|
|EBook||International||EBL Ebook (Browse shelf)||Link to resource||eBook||Available as an ebook here|
|Book||New Zealand||202.6 HOW (Browse shelf)||Available|
THE MEASUREMENT SOLUTION EXISTS: The challenge of intangibles -- An intuitive measurement habit - Eratosthenes, Enrico, and Emily -- The illusion of intangibles - why immeasurables aren't. BEFORE YOU MEASURE: Clarifying the measurement problem -- Calibrated estimates - how much do you know now? -- Quantifying risk through modeling -- Quantifying the value of information. MEASUREMENT METHODS: The transition - from what to measure to how to measure -- Sampling reality - how observing some things tells us about all things -- Bayes - adding to what you know now. BEYOND THE BASICS: Preference and attitudes - the softer side of measurement -- The ultimate measurement instrument - human judges -- New measurement instruments for management -- A universal measurement method - applied information economics. APPENDIX: Calibration tests (and their answers).
Examines the power of measurement in our understanding of business and the world. Reveals how to measure things in your business that you may have considered immeasurable, such as customer satisfaction and technology risk. Includes examples and case studies.