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Five marketing habits you should quit in 2017 / by Philip Otley

By: Otley, Philip.
Series: Digital pulse.Publisher: PricewaterhouseCoopers, 30 January 2017Description: Online article.Subject(s): MarketingOnline resources: Click here to browse Summary: Discusses the marketing strategies that have fallen out of favour with modern-day customers. Provides current alternatives to conventional marketing techniques and explores how to generate better customer engagement.
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Discusses the marketing strategies that have fallen out of favour with modern-day customers. Provides current alternatives to conventional marketing techniques and explores how to generate better customer engagement.

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