Narrative and numbers : the value of stories in business / by Aswath Damodaran
By: Damodaran, Aswath.Publisher: New York : Columbia University Press, 2017Description: viii, 284 p. : ill. ; 24 cm.ISBN: 9780231180481.Subject(s): Data | Information technology | Communication of informationOnline resources: Download as an eBook
|Item type||Home library||Call number||URL||Status||Notes||Date due||Barcode||Item reserves|
|Book||Australia||240.3 DAM 2017 (Browse shelf)||Available||CA012547|
|EBook||International||ProQuest eBook (Browse shelf)||Link to resource||eBook||Available as an ebook here|
|Book||New Zealand||240.4 NAR (Browse shelf)||Available||CA009439|
A tale of two tribes -- Tell me a story -- The elements of storytelling -- The power of numbers -- Number-crunching tools -- Building a narrative -- Test-driving a narrative -- from narratives to numbers -- Numbers to value -- Improving and modifying your narrative - the feedback loop -- Narrative alterations - the real world intrudes -- News and narratives -- Go big - the macro story -- The corporate life cycle -- The managerial challenge -- The endgame.
Argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. Presents case studies to describe how storytellers can better incorporate numbers, and how number-crunchers can calculate imaginative models and weave narrative around numbers.