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The 12 powers of a marketing leader : how to succeed by building customer and company value / by Thomas Barta and Patrick Barwise

By: Barta, Thomas.
Contributor(s): Barwise, Patrick.
Publisher: New York : McGraw Hill Education, 2017Description: vii, 228 p. ; 24 cm.ISBN: 9781259834714.Other title: The twelve powers of a marketing leader.Subject(s): Marketing | Leadership | Strategy
Contents:
Doing marketing isn't the same as leading marketing. MOBILIZE YOUR BOSS: Tackle only big issues -- Deliver returns, no matter what -- Work only with the best. MOBILIZE YOUR COLLEAGUES: Hit the head and the heart -- Walk the halls -- You go first. MOBILIZE YOUR TEAM: Get the mix right -- Cover them in trust -- Let the outcomes speak. MOBILIZE YOURSELF: Fall in love with your world -- Know how you inspire -- Aim higher.
Summary: Identifies twelve specific marketing behaviours that drive business success. Includes psychological research insights into the leaders who drove key marketing decisions. Offers case studies.
Item type Home library Call number Status Date due Item reserves
Book Book Australia
224 BAR 2016 (Browse shelf) Available
Book Book New Zealand
224 TWE (Browse shelf) Available
Total holds: 0

Doing marketing isn't the same as leading marketing. MOBILIZE YOUR BOSS: Tackle only big issues -- Deliver returns, no matter what -- Work only with the best. MOBILIZE YOUR COLLEAGUES: Hit the head and the heart -- Walk the halls -- You go first. MOBILIZE YOUR TEAM: Get the mix right -- Cover them in trust -- Let the outcomes speak. MOBILIZE YOURSELF: Fall in love with your world -- Know how you inspire -- Aim higher.



Identifies twelve specific marketing behaviours that drive business success. Includes psychological research insights into the leaders who drove key marketing decisions. Offers case studies.

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