Branded you : how to stand out in business and achieve greater profitability and success / by Adele McLay
By: McLay, Adele.Publisher: London, U.K. : Akitu Press, 2016Description: 221 p. ; 23 cm.ISBN: 9780992691622.Subject(s): Marketing | Brands | Entrepreneurs | Small businesses | Social media
|Item type||Home library||Call number||Copy number||Status||Date due||Barcode||Item reserves|
|Book||Australia||224 MCL 2016 (Browse shelf)||Not for loan||CA012549|
|Book||New Zealand||224 BRA (Browse shelf)||Not for loan||CA009420|
|Book||New Zealand||224 BRA||Not for loan||CA009512|
OUR NEW WORLD : What is personal branding in business? -- Why brand yourself? BUILD YOUR PERSONAL BRAND : Passion -- Positioning -- Personalisation -- Platforms -- Products -- Partnerships -- Profitability -- Performance -- Now it's up to you.
Provides a practical guide on identifying your unique brand and presenting it to your market. Contains tips and tools to communicate what your business offers via a range of platforms, both digitally and in person.