HBR guide to building your business case / by Raymond Sheen with Amy Gallo
by Sheen, Raymond; Gallo, Amy.Publisher: Boston, M.A. : Harvard Business Review Press, 2015Description: xv, 149 p. : ill. ; 23 cm.ISBN: 9781633690028.Subject(s): Strategy | Business planning
|Item type||Home library||Call number||Status||Date due|
|Book||Australia||202.6 HBR 2016 (Browse shelf)||Available|
|Book||New Zealand||202.6 HBR (Browse shelf)||Issued||09/11/2017|
PREPARE: Know the basics of making a case -- Learn how your company evaluates cases. GET TO KNOW YOUR AUDIENCE: Figure out who's calling the shots -- Understand you audience's objectives. BUILD THE CASE: Clarify the need -- Build a cross-functional team -- Consider alternatives -- Think through the "how" at a high level. CRUNCH THE NUMBERS: Estimate costs and benefits -- Calculate ROI -- Account for risks. PRESENT YOUR CASE AND MOVE FORWARD: Prepare your document -- Shop your case around -- Are you ready to present? -- Make your pitch -- Get to a decision -- What next? APPENDICES: Avoid common mistakes -- How to give a killer presentation.
Describes how to build a strong business case, including how to align the case with strategic goals, calculate the return on investment and present your case to stakeholders.