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Competing against luck : the story of innovation and customer choice / by Clayton M. Christensen, et al.

By: Christensen, Clayton M.
Contributor(s): Hall, Taddy | Dillon, Karen | Duncan, David S.
Publisher: New York : Harper Business, 2016Description: xix, 262 p. ; 23 cm.ISBN: 9780062565235.Subject(s): Innovation | Business | Entrepreneurs
Contents:
AN INTRODUCTION TO JOB THEORY: The milk shake dilemma -- Progress, not products -- Jobs in the wild. THE HARD WORK - AND PAYOFF - OF APPLYING JOBS THEORY: Job hunting -- How to hear what your customers don't say -- Building your resume. THE JOBS TO BE DONE ORGANIZATION: Integrating around a job -- Keeping your eye on the job -- The jobs-focused organization -- Final observations about the theory of jobs 22.
Summary: Advises that the key to innovation is understanding what your customers need to make progress and get a job done. Offers a comprehensive framework to this predictive theory and explains how to use it to improve innovation and customer satisfaction.
Item type Home library Call number Status Date due Item reserves
Book Book Australia
202.6 CHR 2016 (Browse shelf) Available
Book Book New Zealand
202.6 COM (Browse shelf) Available
Total holds: 0

AN INTRODUCTION TO JOB THEORY: The milk shake dilemma -- Progress, not products -- Jobs in the wild. THE HARD WORK - AND PAYOFF - OF APPLYING JOBS THEORY: Job hunting -- How to hear what your customers don't say -- Building your resume. THE JOBS TO BE DONE ORGANIZATION: Integrating around a job -- Keeping your eye on the job -- The jobs-focused organization -- Final observations about the theory of jobs 22.

Advises that the key to innovation is understanding what your customers need to make progress and get a job done. Offers a comprehensive framework to this predictive theory and explains how to use it to improve innovation and customer satisfaction.

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