Competing against luck : the story of innovation and customer choice / by Clayton M. Christensen, et al.
Contributor(s): Hall, Taddy | Dillon, Karen | Duncan, David S.Publisher: New York : Harper Business, 2016Description: xix, 262 p. ; 23 cm.ISBN: 9780062565235.Subject(s): Innovation | Business | Entrepreneurs
|Item type||Home library||Call number||Status||Date due||Barcode||Item reserves|
|Book||Australia||202.6 CHR 2016 (Browse shelf)||Not for loan||CA012559|
|Book||New Zealand||202.6 COM (Browse shelf)||Not for loan||CA009425|
AN INTRODUCTION TO JOB THEORY: The milk shake dilemma -- Progress, not products -- Jobs in the wild. THE HARD WORK - AND PAYOFF - OF APPLYING JOBS THEORY: Job hunting -- How to hear what your customers don't say -- Building your resume. THE JOBS TO BE DONE ORGANIZATION: Integrating around a job -- Keeping your eye on the job -- The jobs-focused organization -- Final observations about the theory of jobs 22.
Advises that the key to innovation is understanding what your customers need to make progress and get a job done. Offers a comprehensive framework to this predictive theory and explains how to use it to improve innovation and customer satisfaction.