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Value proposition design / by Alex Osterwalder, Yves Pigneur, Greg Bernarda and Alan Smith

By: Osterwalder, Alex.
Contributor(s): Pigneur, Yves | Bernarda, Greg | Smith, Alan.
Publisher: Hoboken, N.J. : Wiley, 2014Description: xxv, 290 p. : ill. ; 19 cm.ISBN: 9781118968055.Subject(s): Business planning | Strategic planning | Customer relationships | Production control | Quality control
Contents:
CANVAS: Customer profile -- Value map -- Fit. DESIGN: Prototyping possibilities -- Starting points -- Understanding customers -- Making choices -- Finding the right business model -- Designing in established organisations. TEST: What to test -- Testing step-by-step -- Experiment library -- Bringing it all together. EVOLVE: Create alignment -- Measure and monitor -- Improve relentlessly -- Reinvent yourself constantly -- Taobao - reinventing e-commerce.
Summary: Provides practical guidance on how to design, test and deliver products and services that customers really want. Explores the processes and tools needed to invent and improve value propositions.
Item type Home library Call number Status Date due Barcode Item reserves
Book Book Australia
202.6 OST 2014 (Browse shelf) Not for loan CA012407
Total reserves: 0

CANVAS: Customer profile -- Value map -- Fit. DESIGN: Prototyping possibilities -- Starting points -- Understanding customers -- Making choices -- Finding the right business model -- Designing in established organisations. TEST: What to test -- Testing step-by-step -- Experiment library -- Bringing it all together. EVOLVE: Create alignment -- Measure and monitor -- Improve relentlessly -- Reinvent yourself constantly -- Taobao - reinventing e-commerce.

Provides practical guidance on how to design, test and deliver products and services that customers really want. Explores the processes and tools needed to invent and improve value propositions.

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