Value proposition design / by Alex Osterwalder, Yves Pigneur, Greg Bernarda and Alan Smith
By: Osterwalder, Alex.
Contributor(s): Pigneur, Yves | Bernarda, Greg | Smith, Alan.Publisher: Hoboken, N.J. : Wiley, 2014Description: xxv, 290 p. : ill. ; 19 cm.ISBN: 9781118968055.Subject(s): Business planning | Strategic planning | Customer relationships | Production control | Quality control
|Item type||Home library||Call number||Status||Date due||Barcode||Item reserves|
|Book||Australia||202.6 OST 2014 (Browse shelf)||Not for loan||CA012407|
CANVAS: Customer profile -- Value map -- Fit. DESIGN: Prototyping possibilities -- Starting points -- Understanding customers -- Making choices -- Finding the right business model -- Designing in established organisations. TEST: What to test -- Testing step-by-step -- Experiment library -- Bringing it all together. EVOLVE: Create alignment -- Measure and monitor -- Improve relentlessly -- Reinvent yourself constantly -- Taobao - reinventing e-commerce.
Provides practical guidance on how to design, test and deliver products and services that customers really want. Explores the processes and tools needed to invent and improve value propositions.