Matchmakers : the new economics of multisided platforms / by David S. Evans and Richard Schmalensee
By: Evans, David S.
Contributor(s): Schmalensee, Richard.Publisher: Boston, M.A. : Harvard Business Review Press, 2016Description: x, 260 p. : ill. , 24 cm.ISBN: 9781633691728.Subject(s): Information technology | Imternet | Customer service | Business planning | Networking
|Item type||Home library||Call number||Status||Date due||Item reserves|
|Book||Australia||270 EVA 2016 (Browse shelf)||Available|
|Book||New Zealand||270 MAT (Browse shelf)||Available|
ECONOMICS AND TECHNOLOGIES: A table for four at eight -- The "grab all the eyeballs" fallacy -- Turbocharging. BUILDING, IGNITING, AND OPERATING MATCHMAKERS: Friction fighters -- Ignite or fizzle -- Long haul -- Beyond the castle walls -- Interior design -- Fakesters and fraudsters -- Fizzle or sizzle. CREATION, DESTRUCTION, AND TRANSFORMATION: Moving money -- Gone missing -- Slower and faster than you think.
Looks at 'matchmaker' businesses, internet platform organisations such as Uber that connect customers. Examines how they work in practice, offers business stories, and advises how entrepreneurs and businesses can improve their chances of success using platform technology.