Platform revolution : how networked markets are transforming the economy and how to make them work for you / by Geoffery G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary
By: Parker, Geoffery G.
Contributor(s): Van Alstyne, Marshall W | Choudary, Sangeet Paul.Publisher: New York : W.W. Norton & Company, 2016Description: xiii, 336 p. ; 24 cm.ISBN: 9780393249132.Subject(s): Information technology | Society | Economy | Strategy
|Item type||Home library||Call number||Status||Date due||Barcode||Item reserves|
|Book||Australia||270 PAR 2016 (Browse shelf)||Not for loan||CA012259|
|Book||New Zealand||270 PLA (Browse shelf)||Not for loan||CA009019|
Today - welcome to the platform revolution -- Network effects - the power of the platform -- Architecture - principles for designing a successful platform -- Disruption - how platforms conquer and transform traditional industries -- Launch - chicken or egg? Eight ways to launch a successful platform -- Monetization - capturing the value created by network effects -- Openness - defining what platform users and partners can and cannot do -- Governance - policies to increase value and enhance growth -- Metrics - how platform managers can measure what really matters -- Strategy - how platforms change competition -- Policy - how platforms should (and should not) be regulated -- Tomorrow - the future of the platform revolution.
Examines how platform businesses, such as Uber and Airbnb, have disrupted and dominated traditional industries. Provides a practical guide for both businesses and society to benefit from the new digital economy.