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Platform revolution : how networked markets are transforming the economy and how to make them work for you / by Geoffery G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary

By: Parker, Geoffery G.
Contributor(s): Van Alstyne, Marshall W | Choudary, Sangeet Paul.
Publisher: New York : W.W. Norton & Company, 2016Description: xiii, 336 p. ; 24 cm.ISBN: 9780393249132.Subject(s): Information technology | Society | Economy | Strategy
Contents:
Today - welcome to the platform revolution -- Network effects - the power of the platform -- Architecture - principles for designing a successful platform -- Disruption - how platforms conquer and transform traditional industries -- Launch - chicken or egg? Eight ways to launch a successful platform -- Monetization - capturing the value created by network effects -- Openness - defining what platform users and partners can and cannot do -- Governance - policies to increase value and enhance growth -- Metrics - how platform managers can measure what really matters -- Strategy - how platforms change competition -- Policy - how platforms should (and should not) be regulated -- Tomorrow - the future of the platform revolution.
Summary: Examines how platform businesses, such as Uber and Airbnb, have disrupted and dominated traditional industries. Provides a practical guide for both businesses and society to benefit from the new digital economy.
Item type Home library Call number Status Date due Barcode Item reserves
Book Book Australia
270 PAR 2016 (Browse shelf) Not for loan CA012259
Book Book New Zealand
270 PLA (Browse shelf) Not for loan CA009019
Total reserves: 0

Today - welcome to the platform revolution -- Network effects - the power of the platform -- Architecture - principles for designing a successful platform -- Disruption - how platforms conquer and transform traditional industries -- Launch - chicken or egg? Eight ways to launch a successful platform -- Monetization - capturing the value created by network effects -- Openness - defining what platform users and partners can and cannot do -- Governance - policies to increase value and enhance growth -- Metrics - how platform managers can measure what really matters -- Strategy - how platforms change competition -- Policy - how platforms should (and should not) be regulated -- Tomorrow - the future of the platform revolution.

Examines how platform businesses, such as Uber and Airbnb, have disrupted and dominated traditional industries. Provides a practical guide for both businesses and society to benefit from the new digital economy.

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