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The CEO guide to customer experience

Series: McKinsey Quarterly.Publisher: McKinsey & Company, August 2016Description: Online article.Subject(s): Customer relationships | Customer service | Client relationships | Competition | ManagementOnline resources: Click here to browse Summary: Explains why 'how' an organisation delivers for customers is just as important as 'what' it delivers. Explores how to improve the customer experience.
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Explains why 'how' an organisation delivers for customers is just as important as 'what' it delivers. Explores how to improve the customer experience.

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