Small data : the tiny clues that uncover huge trends / by Martin Lindstrom
By: Lindstrom, Martin.Publisher: London, U.K. : John Murray Learning, 2016Description: x, 245 p. ; 22 cm.ISBN: 9781473634060.Subject(s): Data | Psychology | MarketingOnline resources: Read our book review
|Item type||Home library||Call number||Status||Date due||Barcode||Item reserves|
|Book||Australia||280 LIN 2016 (Browse shelf)||Not for loan||CA011931|
|Book||New Zealand||280 SMA (Browse shelf)||Not for loan||CA009218|
Fanning desire - how Siberian refrigerator doors and a Saudi Arabian mall created a revolutionary website for Russian women -- Sausage, chicken and the pursuit of real happiness - transforming the future of how we shop for food -- The united colors of India - selling breakfast cereal to two generations of warring women -- Getting a bead on weight loss (with help from fast food, a middle eastern movie theater and a hotel lap pool) -- How horses, shirt collars and religious belief helped recarbonate a struggling Brazilian beer -- The case of the missing hand cream - how selfies smoothed the way for an in-store fashion revolution -- Sleeping without a bedspread - charred paper, toy cars and pixie dust help decipher the meaning of "quality" in China -- A glimpse behind the scenes - incorporating small data into your business and life.
Advises that big data fails to reveal how people tick. Regales the tales of a globetrotting market researcher who uncovers people's hidden desires to provide 'small data' to companies. Includes business case studies, from a toy manufacturer to a weight-loss company.