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Small data : the tiny clues that uncover huge trends / by Martin Lindstrom

By: Lindstrom, Martin.
Publisher: London, U.K. : John Murray Learning, 2016Description: x, 245 p. ; 22 cm.ISBN: 9781473634060.Subject(s): Data | Psychology | MarketingOnline resources: Read our book review
Contents:
Fanning desire - how Siberian refrigerator doors and a Saudi Arabian mall created a revolutionary website for Russian women -- Sausage, chicken and the pursuit of real happiness - transforming the future of how we shop for food -- The united colors of India - selling breakfast cereal to two generations of warring women -- Getting a bead on weight loss (with help from fast food, a middle eastern movie theater and a hotel lap pool) -- How horses, shirt collars and religious belief helped recarbonate a struggling Brazilian beer -- The case of the missing hand cream - how selfies smoothed the way for an in-store fashion revolution -- Sleeping without a bedspread - charred paper, toy cars and pixie dust help decipher the meaning of "quality" in China -- A glimpse behind the scenes - incorporating small data into your business and life.
Summary: Advises that big data fails to reveal how people tick. Regales the tales of a globetrotting market researcher who uncovers people's hidden desires to provide 'small data' to companies. Includes business case studies, from a toy manufacturer to a weight-loss company.
List(s) this item appears in: Book reviews
Item type Home library Call number Status Date due Barcode Item reserves
Book Book Australia
280 LIN 2016 (Browse shelf) Not for loan CA011931
Book Book New Zealand
280 SMA (Browse shelf) Not for loan CA009218
Total reserves: 0

Fanning desire - how Siberian refrigerator doors and a Saudi Arabian mall created a revolutionary website for Russian women -- Sausage, chicken and the pursuit of real happiness - transforming the future of how we shop for food -- The united colors of India - selling breakfast cereal to two generations of warring women -- Getting a bead on weight loss (with help from fast food, a middle eastern movie theater and a hotel lap pool) -- How horses, shirt collars and religious belief helped recarbonate a struggling Brazilian beer -- The case of the missing hand cream - how selfies smoothed the way for an in-store fashion revolution -- Sleeping without a bedspread - charred paper, toy cars and pixie dust help decipher the meaning of "quality" in China -- A glimpse behind the scenes - incorporating small data into your business and life.

Advises that big data fails to reveal how people tick. Regales the tales of a globetrotting market researcher who uncovers people's hidden desires to provide 'small data' to companies. Includes business case studies, from a toy manufacturer to a weight-loss company.

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