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Good charts : the HBR guide to making smarter, more persuasive data visualizations / by Scott Berinato

By: Berinato, Scott.
Publisher: Boston, M.A. : Harvard Business Review Press, 2016Description: viii, 255 p. : ill. ; 19 cm.ISBN: 9781633690707.Subject(s): Data | Data communications | Communication of information | Statistics
Contents:
UNDERSTAND: A brief history of dataviz -- When a chart hits our eyes. CREATE: Two questions - four types -- Better charts in a couple of hours. REFINE: Refine to impress -- Refine to persuade -- Persuasion or manipulation? PRESENT AND PRACTICE: Present to persuade -- Visual crit.
Summary: Provides a guide to data visualisation, how it works and how to use new and established technologies to present data. Uses neuroscience and visual perception to explore why good charts are effective and how they powerfully convey ideas.
Item type Home library Call number Status Date due Item reserves
Book Book Australia
276 BER 2016 (Browse shelf) Available
Book Book Australia
276 BER 2016 (Browse shelf) Available
Book Book Australia
276 BER 2016 (Browse shelf) Available
Book Book Australia
276 BER 2016 (Browse shelf) Available
Book Book New Zealand
240.43 GOO (Browse shelf) Available
Book Book New Zealand
240.43 GOO (Browse shelf) Available
Total holds: 0

UNDERSTAND: A brief history of dataviz -- When a chart hits our eyes. CREATE: Two questions - four types -- Better charts in a couple of hours. REFINE: Refine to impress -- Refine to persuade -- Persuasion or manipulation? PRESENT AND PRACTICE: Present to persuade -- Visual crit.

Provides a guide to data visualisation, how it works and how to use new and established technologies to present data. Uses neuroscience and visual perception to explore why good charts are effective and how they powerfully convey ideas.

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