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The domino effect / by Sholto Lindsay-Smith

By: Lindsay-Smith, Sholto.
Series: International Accountant.Publisher: United Kingdom, The Association of International Accountants, Edition: no. 86, March/April 2016.Description: 10-11, 2 pages.Subject(s): Accounting profession | Accounting firms | Brands | MarketingSummary: Examines the reasoning behind a recent global wave of accountancy firm rebranding. Discusses the challenges facing a company which decides to rebrand and outlines the strategies they can use to do so effectively.
Item type Home library Call number Status Date due Barcode Item reserves
Article Article Australia
Available CA012151
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Examines the reasoning behind a recent global wave of accountancy firm rebranding. Discusses the challenges facing a company which decides to rebrand and outlines the strategies they can use to do so effectively.

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