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The domino effect / by Sholto Lindsay-Smith

By: Lindsay-Smith, Sholto.
Series: International Accountant.Publisher: United Kingdom, The Association of International Accountants, Edition: no. 86, March/April 2016.Description: 10-11, 2 pages.Subject(s): Accounting profession | Accounting firms | Brands | MarketingSummary: Examines the reasoning behind a recent global wave of accountancy firm rebranding. Discusses the challenges facing a company which decides to rebrand and outlines the strategies they can use to do so effectively.
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Examines the reasoning behind a recent global wave of accountancy firm rebranding. Discusses the challenges facing a company which decides to rebrand and outlines the strategies they can use to do so effectively.

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