Big data for small business for dummies / by Bernard Marr
By: Marr, Bernard.Publisher: Chichester, U.K. : Wiley, 2016Description: xi, 242 p. : ill. ; 24 cm.ISBN: 9781119027034.Subject(s): Information technology | Data | Analytics | Organisational effectivenessOnline resources: Download as an eBook
|Item type||Home library||Call number||URL||Status||Notes||Date due||Item reserves|
|Book||Australia||280 MAR 2016 (Browse shelf)||Available|
|EBook||International||EBL Ebook (Browse shelf)||Link to resource||eBook||Available as an ebook here|
|Book||New Zealand||280 BIG (Browse shelf)||Available|
GETTING STARTED WITH BIG DATA BASICS: Introducing big data for small businesses -- Digging into the essence of big data -- Identifying big data uses in small businesses. UNPACKING BIG DATA: Unpacking the many types of data -- Discovering new forms of data -- Understanding the technology changes that underpin big data. A BRAVE NEW WORLD FOR SMALL BUSINESS: Focusing on the value of insights -- Developing and accessing big data competencies -- Building a big data infrastructure. SHOW TIME! MAKING BIG DATA WORK FOR SMALL BUSINESS: Creating a big data strategy -- Applying data in your business - decision making -- Applying data in your business - operations -- Creating a big data culture in your business. THE PART OF TENS: Ten biggest data mistakes to avoid -- Ten free big data sources -- Ten key big data collection tools.
Explains what big data is, and how you can analyse and use it to improve your business. Reveals how to develop new products and services, develop strategies and understand technological change.