LinkedIn for Accountants : connect, engage and grow your business / by Kirsten Hodgson
By: Hodgson, Kirsten.Publisher: Wellington, N.Z. : LexisNexis, 2015Description: xvii, 317 p. : ill. ; 22 cm.ISBN: 9781927248669.Subject(s): Accountants | Accounting firms | Social media | Marketing | Business
|Item type||Home library||Call number||Status||Date due||Barcode||Item reserves|
|Book||Australia||240 HOD 2015 (Browse shelf)||Available||CA011862|
|Book||Australia||240 HOD 2015 (Browse shelf)||Available||CA011614|
|Book||New Zealand||240 LIN (Browse shelf)||Available||CA008397|
Seven LinkedIn success stories -- An introduction to social media -- Content marketing -- Why LinkedIn? -- Planning for LinkedIn (and social media in general) -- Business development and marketing success with LinkedIn -- Anatomy of LinkedIn -- Getting started, creating a compelling profile and setting up your company profile -- Connecting with others -- Joining and starting groups -- Participating in, and leveraging, LinkedIn -- Advertising on LinkedIn -- Taking relationships offline -- Measuring your performance -- Managing/changing your LinkedIn settings -- Reported success stories and final words -- Useful resources and tools.
Offers a practical tool to accountants to get the best marketing and business opportunities out of LinkedIn. Includes how to raise and manage your profile, position yourself as an expert in your field, and generate new business.