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When it's right to be wrong / by Russel Howcroft

By: Howcroft, Russel.
Publisher: Melbourne, VIC : Penguin Random House, 2015Description: 176 p. ; 18 cm.ISBN: 9780670078752.Subject(s): Marketing | Business | InnovationSummary: Offers 74 business tips from Australian marketing guru Russel Howcroft. Advocates the power of the idea, opines that privacy is overrated, and suggests changing your mind is a good thing.
Item type Home library Call number Status Date due Barcode Item reserves
Book Book Australia
224 HOW 2014 (Browse shelf) Available CA011143
Book Book New Zealand
224 WHE (Browse shelf) Available CA008827
Total reserves: 0

Offers 74 business tips from Australian marketing guru Russel Howcroft. Advocates the power of the idea, opines that privacy is overrated, and suggests changing your mind is a good thing.

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