When it's right to be wrong / by Russel Howcroft
By: Howcroft, Russel.
Publisher: Melbourne, VIC : Penguin Random House, 2015Description: 176 p. ; 18 cm.ISBN: 9780670078752.Subject(s): Marketing | Business | Innovation
Summary: Offers 74 business tips from Australian marketing guru Russel Howcroft. Advocates the power of the idea, opines that privacy is overrated, and suggests changing your mind is a good thing.
| Item type | Home library | Call number | Status | Date due | Barcode | Item reserves |
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Australia | 224 HOW 2014 (Browse shelf) | Available | CA011143 | ||
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New Zealand | 224 WHE (Browse shelf) | Available | CA008827 |
Total reserves: 0
Offers 74 business tips from Australian marketing guru Russel Howcroft. Advocates the power of the idea, opines that privacy is overrated, and suggests changing your mind is a good thing.