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Standing out from the masses / by Mitchell Turner

By: Turner, Mitchell.
Series: Public Accountant.Publisher: Australia, Institute of Public Accountants Edition: December 2015/January 2016.Description: 20-25, 6 pages.Subject(s): Public practice | MarketingOnline resources: Summary: Discusses the marketing strategies accounting firms can use to establish themselves and their identity in the market. Promotes the use of content marketing over traditional brand marketing and highlights the importance of strong web performance.
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Discusses the marketing strategies accounting firms can use to establish themselves and their identity in the market. Promotes the use of content marketing over traditional brand marketing and highlights the importance of strong web performance.

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