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The intentional accountant : your roadmap for building a next generation accounting firm / by M. Darren Root

By: Root, M. Darren.
Publisher: Bloomington, I.N. : Rootworks, 2014Description: 179. p : ill. ; 22 cm.ISBN: 9780692207000.Subject(s): Accounting firms | Public practice | Client relationships | Brands | Entrepreneurs
Contents:
The moment of truth - are you intentional or unintentional about your business -- It all starts with you - getting clarity about what you want -- Getting it right - building your next generation business model -- Building your ideal client base -- Identify what makes you unique - then apply those skills accordingly -- Building your ideal staff - getting the right people on the bus in the right seats -- The importance of planning to get the results you want -- Your brand - why it really matters -- The 'front door' redefined - getting online and going mobile -- Communicate with intention - a better way to think about marketing -- Ensuring a rich client experience, every time -- Building for the next generation -- Change the behavior - change your game.
Summary: Provides a practical guide to help you establish the right accounting firm for you. Covers topics such as how to specialise, source clients, take advantage of technologies, and the importance of planning to get the results you want.
Item type Home library Call number Status Date due Item reserves
Book Book Australia
215 ROO 2015 (Browse shelf) Available
Book Book Australia
215 ROO 2015 (Browse shelf) Available
Book Book New Zealand
215 INT (Browse shelf) Available
Total holds: 0

The moment of truth - are you intentional or unintentional about your business -- It all starts with you - getting clarity about what you want -- Getting it right - building your next generation business model -- Building your ideal client base -- Identify what makes you unique - then apply those skills accordingly -- Building your ideal staff - getting the right people on the bus in the right seats -- The importance of planning to get the results you want -- Your brand - why it really matters -- The 'front door' redefined - getting online and going mobile -- Communicate with intention - a better way to think about marketing -- Ensuring a rich client experience, every time -- Building for the next generation -- Change the behavior - change your game.

Provides a practical guide to help you establish the right accounting firm for you. Covers topics such as how to specialise, source clients, take advantage of technologies, and the importance of planning to get the results you want.

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