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Priceless : the myth of fair value (and how to take advantage of it) / by William Poundstone

By: Poundstone, William.
Publisher: New York : Farrer, Straus and Giroux, 2011Description: ix, 336 p. ; 21 cm.ISBN: 9780809078813.Subject(s): Economics | Pricing | Psychology | Behaviour
Contents:
PART 1: The $2.9 million cup of coffee -- Price cluelessness -- The myth of the boomerang. PART 2: Body and soul -- Black is white -- Helson's cigarette -- The price scale. PART 3: Input to output -- Lunch with Maurice -- Money pump -- The best odds in Vegas -- Cult of rationality -- Kahneman and Tversky -- Heuristics and biases -- The devil's greatest trick -- Prospect theory -- Rules of fairness -- Ultimatum game -- The vanishing altruist -- Pittsburgh is not a culture -- Attacking heuristics -- Deal or no deal -- Prices on the planet Algon. PART 4: The free 72-ounce steak -- Price check -- Shilling for Prada -- Menu psych -- The price of a super bowl ticket -- Don't wrap all the Christmas presents in one box -- Who's afraid of the phone bill? -- Breakage and slippage -- Paying for air -- Cheap and cheaper -- Mysteries of the 99-cent store -- Meaningless zeros -- Reality constraint -- Selling Warhol's beach house -- Groundhog Day -- Anchoring for dummies -- Attention deficit -- Drinking and deal making -- An octillion doesn't buy what it used to -- Selling the money illusion -- Neutron Jane -- The beauty premium -- Search for suckers -- Pricing gender -- It's all about testosterone -- Liquid trust -- The million-dollar club -- The mischievous Mr. Market -- For the love of God -- Antidote for anchoring -- Buddy system -- The outrage theory -- Honesty box -- Money, chocolate, happiness.
Summary: Considers price and behavioural economics, drawing from a variety of academics and researchers. Reveals the hidden psychology of value, advising that prices are a hallucination and strongly influenced by the unconscious and the irrational.
Item type Home library Call number Status Date due Barcode Item reserves
Book Book Australia
123 POU 2011 (Browse shelf) Not for loan CA011291
Book Book New Zealand
123 PRI (Browse shelf) Not for loan CA008800
Total reserves: 0

PART 1: The $2.9 million cup of coffee -- Price cluelessness -- The myth of the boomerang. PART 2: Body and soul -- Black is white -- Helson's cigarette -- The price scale. PART 3: Input to output -- Lunch with Maurice -- Money pump -- The best odds in Vegas -- Cult of rationality -- Kahneman and Tversky -- Heuristics and biases -- The devil's greatest trick -- Prospect theory -- Rules of fairness -- Ultimatum game -- The vanishing altruist -- Pittsburgh is not a culture -- Attacking heuristics -- Deal or no deal -- Prices on the planet Algon. PART 4: The free 72-ounce steak -- Price check -- Shilling for Prada -- Menu psych -- The price of a super bowl ticket -- Don't wrap all the Christmas presents in one box -- Who's afraid of the phone bill? -- Breakage and slippage -- Paying for air -- Cheap and cheaper -- Mysteries of the 99-cent store -- Meaningless zeros -- Reality constraint -- Selling Warhol's beach house -- Groundhog Day -- Anchoring for dummies -- Attention deficit -- Drinking and deal making -- An octillion doesn't buy what it used to -- Selling the money illusion -- Neutron Jane -- The beauty premium -- Search for suckers -- Pricing gender -- It's all about testosterone -- Liquid trust -- The million-dollar club -- The mischievous Mr. Market -- For the love of God -- Antidote for anchoring -- Buddy system -- The outrage theory -- Honesty box -- Money, chocolate, happiness.

Considers price and behavioural economics, drawing from a variety of academics and researchers. Reveals the hidden psychology of value, advising that prices are a hallucination and strongly influenced by the unconscious and the irrational.

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