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Design thinking comes of age / by Jon Kolko

By: Kolko, Jon.
Series: Harvard Business Review.Publisher: USA, Harvard Business School, Edition: 93 (9), September 2015.Description: 66-71, 6 pages.Subject(s): Human resources management | Corporate culture | EmployeesOnline resources: Download from Online Journals Summary: Defines design thinking, which is being applied to complex, intangible issues such as customer experience. Argues for the necessity for organisations to be design-centric, enabling people to better cope with technologically complex products, services and processes. Advises design thinking creates a workplace that changes business dynamics and empowers individual contributors.
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Defines design thinking, which is being applied to complex, intangible issues such as customer experience. Argues for the necessity for organisations to be design-centric, enabling people to better cope with technologically complex products, services and processes. Advises design thinking creates a workplace that changes business dynamics and empowers individual contributors.

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