Frugal innovation : how to do more with less / by Navi Radjou and Jaideep Prabhu
By: Radjou, Navi.
Contributor(s): Prabhu, Jaideep.Publisher: London, U.K. : Profile Books, 2015Description: xx, 252 p. ; 22 cm.ISBN: 9781781253755.Subject(s): Innovation | Strategy | Case studies
|Item type||Home library||Call number||Status||Date due||Barcode||Item reserves|
|Book||Australia||202.6 RAD 2015 (Browse shelf)||Available||CA011339|
|Book||New Zealand||202.6 FRU (Browse shelf)||Available||CA008663|
Frugal innovation: a disruptive growth strategy -- Principle one: engage and iterate -- Principle two: flex your assets -- Principle three: create sustainable solutions -- Principle four: shape customer behaviour -- Principle five: co-create value with prosumers -- Principle six: make innovative friends -- Fostering a frugal culture.
Explains key principles, perspectives and techniques behind frugal innovation, the new art of doing more with less. Offers over 50 case studies and specific recommendations for different businesses of all sizes on how to generate profit frugally.